Customer Lifecycle Management
Designing predictable, profitable, and customer-centric journeys that drive sustainable growth.
“Emilia, your expertise and passion for CLM—using it to unify GTM teams to provide an exceptional customer experience—came through in every class. You helped deepen my understanding on topics I knew while proving new learnings, increasing my ability to create and execute impactful CLM programs at companies of all sizes. Owning the full customer journey is a big responsibility, and I feel more prepared as a CRO after taking your class.”
— Mike Hook, CRO Program, Booth Chicago Business School
Building & Optimizing Go-To-Market Customer Journeys
After building over 100 customer journeys and teaching hundreds of C-Suite leaders what successful lifecycle management includes, I now work with companies 1:1 to design customer personas, journeys, and battle cards that help teams win new customers—and win them back.
Focusing on the customer experience and aligning it with your company’s north star is critical for revenue growth. Without a cohesive Go-To-Market strategy, teams default to reactive customer journeys that lack consistency and predictability.
Turning Insight into Measurable Growth
When customer journeys are designed intentionally, the result is repeatable revenue, referenceable customers, and scalable growth. I help teams analyze where friction exists and redesign processes that enable predictable, positive customer outcomes.
Let’s work together to grow your customer base through experiences that drive retention, advocacy, and long-term success.
Ready to Design Your Next Customer Journey?
I lead private workshops and training sessions to help organizations implement lifecycle management strategies that drive real results.
Book a Complimentary Introduction